Market research

Market research is about finding out what customers will buy.

Market researchers have a lot of different ways of finding this out. One is questionnaires, where they ask people about what they want and what they like. This can be done by talking to people in the street, or by sending them a form in the post. Another method is to carry out market surveys, where instead of asking people questions, you look at what people actually buy.

Getting on with people is important is this job.