Advertising

Advertising is about making sure that people know what you have to sell, how good it is, and where they can get it. This helps to sell your products, which makes a profit, pays the wages, and keeps the factory going.

Most clothing companies sell their clothes to shops. A few companies sell through their own shops, but this is not the usual way.

When it comes to advertising the products, it may be the shop that is selling them who does this; or the company and the shop may work on it together.

Usually, advertising is done through an advertising agency. This means that the agency does the work of creating advertisements for magazines, newspapers, television or cinema and makes sure that the adverts appear. Someone from the company (usually from sales and marketing) works closely with the advertisers to make sure that they are doing what the company wants and creating the right image.

A few clothing companies do their own advertising, but companies usually have to be very large before they can afford their own advertising department.

Whatever way the advertising is done, the company will need to have an advertising plan and to carry out that plan without spending more money that is available. This means keeping to a strict budget, just like all the other activities that happen in the factory.